LO4 Task 5: Evaluation

Fitness for Purpose
The purpose of the the presentation was to outline how out of Sydney Works and the Matilda rose the UTC Sheffield's creative and digital section. In my opinion I think it was achieved by contrasting how the change has been achieved; I have showed the state in which the original site was left in, how the same spaces were changed to provide a space for a new generation of learners and what aspects of the building have been kept and what has been regenerated. For example, the original fireplaces of the establishment have been kept.

Process Followed
I decide to select content that showed the Matilda establishment in a good light; the art and quotes that were left behind on it's abandoned walls. However, my direction was to also show what was left in those rooms, contrasting it with pictures of the same space but present day. Such as the bare Matilda Noticeboard which was replaced with work from UTC Media Students

Strengths and Weaknesses
'Matilda' won an award for best exhibition installation and will be featured on BBC Look North's program. In my opinion, our most prominent weaknesses was our lack of preparation. The speeches were a bit unprepared on part of myself and Alex who gave the presentation. As I have mentioned before, next time we will have the installation to run automatically.


Appeal to Audience
Particularly I believe that my exhibition has appealed to those who have had involvement with the Sydney Works and the Matilda Building as it was before it became derelict. According to the feedback from the attendees, it is quite clear that our exhibition had a certain appeal and impact

Exhibition Video

This was the first draft video that was presented to the audience.

LO 3 Task 4: Feedback (From attendants)

During and after the event, we asked the people who attended to fill out a questionnaire and respond with their feedback. From this we have gained valuable information that we ca use to improve and influence our next showcase of 'Matilda'.

Question 1. Please indicate
Student: IIIIIIIIII
Staff: IIIII
Visitor:
Employer:

Question 2. How often do you attend exhibitions?
Frequently: II
Often:
Sometimes: IIIIII
Almost never: III
Never: IIII

Question 3. How much did you enjoy our presentation from 1 to 5 (1 being not at all and 5 being brilliant)?
1: I
2:
3:I
4: IIIIIIIII
5:IIII

Question 4. How much have you enjoyed this exhibition from 1 to 5 (1 being not enjoyed and 5 being a lot)?
1: I
2:
3:I
4: IIIIIIIIIII
5:II

Question 5. Which images did you like the most?
Matilda is the love of my life: IIIII
The Graffiti: IIIII
Blood, Sweat and Beers: I
Newspaper: I
RIP Matilda: II
Night UTC: I
The old Matilda building: I

Question 6. What did you like about the event?

• Photostory + the use of audio
• Mixes old with new; interesting because it's our building
• The pictures
• Familiarity of building - can relate to it
• The presentation of images and use of audio ideas
• The slideshow of pictures
• The post-its
• I thought it was really interesting, moving and really well put together. Excellent research and juxtaposition of images used
• The history and how the building has developed
• The entire history behind the building
• A celebration of the building's history
• The video & the fact it mixes with old and new
• Presented well
• It had clearly a lot of work done, especially images and sound
• The radio clip

Question 7. How could the event be improved?

• Plan what is going to be said. Less pauses
• Not sure
• Maybe some accounts of people who called Matilda home. Profiles to read
• Intro Improved, otherwise excellent
• N/A
• Shorter intro
• Have images of the buildings work in progress / new UTC
• Cheese and Wine
• Refreshments
• Could incorporate your own media work
• Was fine, maybe longer?
• Less pauses
• More 'build' photos

Question 8. Did you like the layout of the room, if not what would you advise us to do differently?

• Fill it! Use more image handouts & bigger displays
• More Space
• It worked well
• Could have stuck the images on the wall
• Yes
• No chairs
• Yes
• Yes, the pictures could be more spread out at the end
• Liked the layout - worked fine
• Maybe have some things on the wall to read at random
• Pictures on the wall?
• Okay
• Indeed

Question 9. For a future event, what refreshments would you like?

• Biscuits!
• I'll pass
• Orange juice
• Don't mind
• Chicken and cold drinks
• Tea / Coffee
• Cheese and Wine
• Squash and biscuits
• Yorkshire-ish food. Mini pies with Hendo's
• Drinks would be good 
• Drinks
• Cake!
• Drinks
• Matilda and sydney biscuits and cake
• Iced tea

Question 10. Would you be interested in attending our end of year show?

Yes: IIIIIIIII

No: IIIIII

It's apparent that generally the audience enjoyed our exhibition, and only suggested small improvements. To improve upon this, for next time we will better prepare our presentation and organization. For example, our speeches were not as prepared as I would have liked it to; next time I want the event to be more passive and automatic where sound clips are played at random instead of a manual presentation.
I would layout 'Matilda' in a hall where projected screens would play the presentation while reports, vox pops and speeches associated with the subject would be played when a person walks by a wall display.

Script

Matilda is a celebration of the old and new. About what it has become today and what it was. We wanted to show how out of the Sydney Works' ashes rose UTC Sheffield; fulfilling what Matilda wanted, to give art to it's people. To inspire a new generation of designers.

LO3 Task 3: Production Schedule and Contribution

Alex made the schedule of production for the event, which we will be following in order to get the event prepared for the show date.

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Team Roles

Our exhibition team consists of myself, Alex Raynes and Lewis Leversidge.

My task is to organise the venue and design plan, create a treatment for 'Matilda' and decide upon and curate content for the Exhibit.

Alex will enquire about catering costs and create and budget plan as well as produce a production schedule for the preparation running up to the event date.

Lewis will be making promotional advertising possibly including postcards, risk assessments and assist with production schedules.

My Exhibition: Treatment

Title
'Matilda'

Purpose
A small exhibition intending to bring together the old and the new of the Matilda Site by celebrating the history of the building and what it is for today.

Content
I have decided to create a short film showcasing the past and the present, the transition from the Matilda Studios into the creative department of the UTC. I will do this by collating photographs taken from before Matilda was gentrified and matching them with pictures from today.

Target Audience
Stakeholders, Parents, School Governors, Students

Design/Style
Main projected screen, the focus of the event.
A table for handouts, postcards etc.
Catering tables at the back of the room.

Location
UTC Sheffield Creative Suite (111 Matilda Street, SHEFFIELD, S1 4QF)

Suitability


Legal and Ethical Consideration
The content used in the films are captured by myself or it's rights to use have been allowed by the original owner.

Health and Safety
In case of fire, fire exits and extinguishers are marked on the floor plans.

Catering
We will be using Taylor & Shaw, the resident catering company of UTC Sheffield to provide hot and cold drinks as well as snacks etc.